In Nigeria’s rapidly expanding tech ecosystem, visibility is everything. Whether you are a startup launching your first product or a scale-up announcing a new funding round, getting featured on platforms like Techpoint, TechCabal, and BusinessDay is a strategic move. These platforms are not just media outlets; they are trend-shapers and credibility boosters for businesses in the digital space. This article explores how brands in Nigeria’s tech sector can leverage Pressdia to gain premium media coverage while amplifying their exposure through platforms like Crest Africa, Talented Women Network, and Empire Magazine Africa.
ALSO READ: About Pressdia
Why Tech Media Coverage Matters More Than Ever
Tech media coverage in Nigeria has evolved into a form of validation. When a brand is featured on Techpoint or TechCabal, it signals innovation, traction, and investor readiness. These platforms serve as trusted voices for the tech community, startup founders, venture capitalists, and even government stakeholders. Coverage increases brand authority, attracts funding interest, and boosts SEO through valuable backlinks. For businesses building in fintech, edtech, healthtech, or logistics, being seen in the right places is now as important as product performance. And yet, many struggle with access and consistency. That is where Pressdia becomes a critical tool.
Understanding the Powerhouses: Techpoint, TechCabal, and BusinessDay
Techpoint is widely recognized for highlighting Nigerian and African tech innovation. It focuses on startups, product launches, ecosystem analysis, and founder stories. TechCabal brings a more analytical lens, with strong attention to funding updates, regional impact, and policy insights. BusinessDay, while not strictly a tech platform, has a respected tech column that appeals to corporate executives and investors looking for insight into Nigeria’s digital economy. Getting covered by these platforms can mean thousands of new readers, potential customers, or strategic partners.
Step One: Crafting Tech-Optimized Press Releases
To get featured, it starts with the right press release. The best-performing tech releases in Nigeria follow a smart, streamlined format. Begin with a headline that reflects innovation and value. “Lagos-Based Startup Raises $1.2 Million to Scale AI Solutions for Local Clinics” is a stronger hook than “XYZ Ltd Announces New Funding.” Add a compelling lead paragraph that answers what the news is and why it matters to Nigerians. Avoid corporate jargon. Include data points, product benefits, market insights, and expert quotes. Use bullet points to simplify technical descriptions. Always add a clickable link to your official website, social media, or product demo.
Quotes from founders or key executives should reflect thought leadership, not just promotional fluff. “Our mission is to simplify agricultural payments across West Africa using blockchain infrastructure,” is better than “We are excited to launch.” Remember, tech journalists are looking for real stories, impact, and potential disruption. If your product addresses a uniquely Nigerian problem or scales across Africa, emphasize that.
Step Two: Selecting the Right Pressdia Package
Pressdia offers tailored packages for brands seeking tech media coverage. For tech stories, the “Popular African Tech News Platforms” bundle is ideal. It guarantees exposure across Techpoint, TechCabal, BusinessDay Tech, and other sector-relevant media. What makes Pressdia valuable is its curated media list and delivery precision. You do not have to worry about email bounces, missed deadlines, or broken formatting. Your release is submitted in the correct structure and sent to verified editors and contributors who cover the Nigerian tech space.
You can upload your press release, logos, product images, and contact information in one order form. Pressdia also handles scheduling, whether you want your news to drop in sync with an event, product launch, or funding announcement. This removes the uncertainty of manual pitching while retaining a strategic approach.
Step Three: Collaborating for Added Amplification
Once your release is submitted via Pressdia, it should not end there. Collaborate with content platforms that add value to your tech narrative. For example, if your innovation empowers women in tech or features female leadership, partner with Talented Women Network. This platform elevates stories of women in leadership, tech, and entrepreneurship, making it a valuable amplifier for gender-focused innovation.
If your tech solution has a continental or cross-sector impact, engage Crest Africa. Crest Africa showcases visionaries transforming Africa’s future and is an ideal channel to position your brand in a pan-African spotlight. You can be featured in their curated lists or editorials covering disruptive African technology.
For public credibility and lifestyle relevance, Empire Magazine Africa offers yet another layer of audience reach. Their platform celebrates aspirational African brands and founders, and coverage here can connect your tech startup with trend-conscious professionals and entrepreneurs across the continent.
ALSO READ: PR Agency Nigeria: How Agencies Can Resell Pressdia Distribution
Step Four: Engaging with Journalists and Editors
Once your release is live and featured, do not wait passively. Engage journalists who covered your story by thanking them publicly on social media, resharing the article with your community, and encouraging team members to boost the content. For platforms like TechCabal, a follow-up comment or email expressing appreciation can go a long way toward building editorial relationships for future releases. For BusinessDay, share the link on LinkedIn with a summary that connects the story to broader policy or business trends. This ecosystem engagement boosts algorithmic reach and keeps your brand visible beyond the first article.
Step Five: Track, Measure, and Iterate
Use tracking tools to monitor pickups, backlinks, referral traffic, and social shares. UTM parameters added to your release links can help track traffic in Google Analytics. Observe which platforms drive the most engagement. Was the TechCabal feature more widely shared than the Techpoint one? Did the BusinessDay article lead to new inquiries? Measure conversion points, not just vanity metrics. These insights will help you tweak future press release topics, structure, or targeting.
Continue to build your brand story through a calendar of consistent releases. Product updates, strategic partnerships, new hires, and CSR initiatives are all opportunities for tech coverage. Regular visibility in outlets like Techpoint, TechCabal, and BusinessDay creates trust and positioning that pays off when fundraising, recruiting, or expanding.
Common Pitfalls to Avoid
Many Nigerian tech brands send out press releases that read like internal memos. Avoid long, unstructured paragraphs, excessive self-praise, and industry jargon. Do not treat press releases as ads. They should offer real news value. Also, do not ignore timing. Tuesday to Thursday mornings are ideal for tech press distribution. And never forget to localize your angle. If your startup is helping Nigerian market women accept mobile payments, say so clearly.
Next Steps for Tech Brands in Nigeria
Plan your next release by identifying a clear news hook. Prepare high-quality visual assets and founder quotes. Choose the Pressdia tech package that aligns with your goals. Reach out to Crest Africa, Talented Women Network, and Empire Magazine Africa to propose content partnerships. Create a monitoring plan and prepare to follow up with journalists. The Nigerian tech media space is hungry for authentic, high-impact stories. With the right tools, your brand can be next.
Ready to Get Featured?
Using Pressdia to reach Nigeria’s top tech outlets is no longer a luxury; it is a necessity for modern tech storytelling. From visibility and SEO to partnerships and credibility, your press release is your entry point into national relevance. Submit your release now on Pressdia and let your story land where it matters most. For even greater impact, collaborate with leading amplifiers like Crest Africa, Talented Women Network, and Empire Magazine Africa to unlock new audiences and thought-leadership potential across Africa.
