As December ushers in one of Nigeria’s busiest seasons for events—from concerts and raves to galas, product launches, corporate year-end parties, and lifestyle activations, visibility has become a pressing concern for event organizers, brands, and creative entrepreneurs. Across major cities like Lagos, Abuja, and Port Harcourt, ideas are moving fast, venues are being booked, and experiences are being planned, yet many of these events struggle to gain timely media attention. For most hosts, the challenge is not the quality of their events but the complexity of securing reliable press coverage within tight timelines.
This growing demand for faster, more predictable publicity is now being addressed through digital PR systems designed to shorten the time between writing a press release and seeing it published. One platform leading this charge is Pressdia, developed by Laerryblue Media in Nigeria. The platform allows users to upload press releases, select a verified distribution package, make secure online payments, and receive coverage across curated media outlets, often within 24 hours. This rapid distribution is especially relevant during December, when event calendars are packed and the competition for media attention is at its peak.
For event planners working against fixed dates, delayed publicity can directly affect attendance, sponsorship confidence, and brand perception. Pressdia’s service is increasingly relied upon by event organizers, agencies, and brands that need fast, dependable press release distribution without navigating the traditional, slower channels of media pitching.
December in Nigeria is synonymous with what many call Detty December, a period characterized by heightened social activity, shopping, parties, music festivals, award nights, and corporate celebrations. For brands, this period represents a unique opportunity to showcase products, launch campaigns, and engage audiences. However, it is also a period of intense competition for attention. Editors and journalists receive hundreds of press releases daily, and poorly timed or unclear announcements often get lost in crowded inboxes.
For events, missed media coverage can mean lower ticket sales, fewer sponsorship deals, and minimal social buzz. Event organizers, whether in entertainment, tech, fashion, or lifestyle sectors, need a system that ensures their announcements reach the right journalists and platforms at the right time. Platforms like Pressdia address this need by streamlining the process, giving organizers a predictable route to Nigerian and pan-African media outlets.
Pressdia functions much like a digital marketplace for press release distribution. Instead of lengthy negotiations or relying on private newsroom relationships, users select a pre-verified package aligned with their objectives, pay online, and receive confirmation once their release is published. This approach eliminates three traditional bottlenecks: unclear pricing, prolonged back-and-forth communication, and reliance on personal networks.
For example, an event organizer planning a Lagos music festival in December can select a package targeting mainstream outlets such as Vanguard, The Guardian Nigeria, and Punch, alongside lifestyle and entertainment platforms like Pulse.ng, Bella Naija, or Linda Ikeji. For pan-African reach, the same organizer can choose packages that extend coverage to other African countries, ensuring broader visibility.
According to Olanrewaju Alaka, founder of Pressdia, “Too many small businesses and event organizers struggle to get timely media attention because the process is slow or confusing. We built Pressdia to give every entrepreneur and host equal access to credible visibility, whether they’re promoting a tech summit, a fashion showcase, or a year-end gala in Lagos, Abuja, or across Africa.”
Pressdia also emphasizes optimized press releases. For December events, this means crafting announcements that highlight local context, seasonal significance, and audience relevance. For instance, a headline such as “Lagos Detty December Gala Features Top DJs and Celebrity Guests” immediately signals relevance and urgency to journalists.
The body of the release should include:
These elements improve readability, credibility, and engagement. By addressing the common problem of poorly formatted or vague releases, Pressdia ensures announcements stand out and gain traction in Nigerian media.
Beyond distribution, December event organizers benefit from strategic amplification through media partnerships. Collaborations with networks like Talented Women Network, Crest Africa, and Empire Magazine Africa provide additional visibility for initiatives emphasizing thought leadership, female-led events, or pan-African relevance. For example, a corporate end-of-year party featuring female executives can gain extra reach by cross-promoting through Talented Women Network channels, generating social buzz and secondary media coverage.
Similarly, Crest Africa can help position December events within a broader African context, enhancing prestige and credibility, while Empire Magazine Africa provides lifestyle and entertainment exposure. These partnerships help address the “limited amplification” problem, ensuring events reach audiences beyond initial press distribution.
Time-sensitive December events require predictable, fast publicity. With Pressdia, organizers can execute campaigns from a single dashboard, track publication status, and measure coverage impact. This improves ROI by reducing wasted time and ensuring press efforts translate into tangible outcomes, such as ticket sales, sponsorships, and audience engagement.
Analytics tools can be integrated to measure referral traffic from media outlets, engagement on social platforms, and social shares generated through collaborations. These insights allow event organizers to refine strategies in real time, ensuring subsequent releases perform better.
Digital PR strategies work best when press releases are integrated with social media promotion, influencer engagement, and event marketing campaigns. Pressdia releases provide journalists and bloggers with ready-to-publish content, while organizers can supplement distribution by tagging media outlets on platforms like Twitter, Instagram, and LinkedIn. Engaging influencers, particularly during Detty December, adds credibility and extends reach. For instance, partnering with local lifestyle influencers to share previews or behind-the-scenes content alongside a Pressdia release can enhance attendance and media pickup.
Pressdia offers a variety of packages to match different objectives:
By selecting the right package, December event organizers ensure their releases reach the most relevant journalists at the most critical times.
Consider a Lagos-based music festival scheduled for mid-December. Using Pressdia, the organizers upload their release, select a lifestyle and mainstream media bundle, include high-resolution images of performing artists, and add a quote from the festival director. Within 24 hours, the press release reaches key journalists across Pulse.ng, Bella Naija, Vanguard, and The Guardian Nigeria. Simultaneously, the festival leverages amplification via Talented Women Network, highlighting female performers, and Crest Africa, framing the festival as part of Africa’s growing music scene. The result is measurable media pickup, social engagement, and sold-out tickets.
As Nigeria enters the busiest season for events, timely and strategic media coverage becomes essential. Platforms like Pressdia provide a reliable, predictable, and scalable solution for December press releases. By combining optimized content, strategic packages, and amplification through networks like Talented Women Network, Empire Magazine Africa and Crest Africa, event organizers can maximize visibility, drive engagement, and ensure their Detty December events are noticed by the right audiences.
For December event organizers, Pressdia is more than a distribution tool; it is a partner in ensuring that every concert, gala, corporate party, or lifestyle activation reaches its full potential. With faster turnaround, predictable results, and measurable impact, brands can close the year strong, leaving audiences, sponsors, and media alike with lasting impressions.
Ready to amplify your December events? Submit your press release now on Pressdia and collaborate with platforms like Talented Women Network, Empire Magazine Africa and Crest Africa for maximum reach.
