December in Nigeria is synonymous with celebration. From Lagos to Abuja, Port Harcourt, and beyond, the final month of the year brings a flurry of concerts, festivals, galas, and corporate year-end shows. The period popularly known as “Detty December” is marked by heightened cultural and business activity, offering brands, artists, and organizers a unique opportunity to engage audiences and close the year on a high note.
Yet, with dozens of events happening simultaneously, securing media coverage becomes a critical challenge. Press releases remain the most effective method to communicate event details, highlight partnerships, and attract media attention, but timing, precision, and relevance are everything. Pressdia, the digital PR distribution platform by Laerryblue Media, is increasingly relied upon by event organizers across Nigeria to ensure timely and impactful publicity.
In December, editors and journalists face a deluge of submissions. Without a clear angle or strategic distribution, announcements can easily get lost in the noise. Event organizers confront challenges such as:
Pressdia addresses these challenges by offering a structured digital PR marketplace where organizers can create, package, and distribute press releases to verified media outlets efficiently.
A successful event press release should not just list dates and locations, it must tell a story. Key components include:
By combining these elements, organizers create press releases that are editor-friendly, compelling, and ready for rapid distribution.
Pressdia transforms the press release process into a predictable, automated workflow. Organizers upload releases, select verified media packages, pay online, and receive confirmation once the release is published. This eliminates time-consuming negotiations, unpredictable pricing, and reliance on personal networks.
Olanrewaju Alaka, founder of Pressdia, notes, “December is a high-pressure period for event publicity. Organizers cannot afford delays. Our platform ensures press releases reach the right outlets quickly, giving every event a fair chance at media attention.”
Pressdia provides a variety of distribution options suitable for different event types:
This tiered approach ensures each press release reaches the appropriate audience, maximizing visibility while maintaining relevance.
Effective PR during Detty December requires precise alignment with event timelines. Pressdia’s 24-hour distribution model allows organizers to:
This rapid distribution ensures media coverage aligns with real-time developments, maintaining momentum and audience interest.
Strategic partnerships elevate the visibility of events. Collaborations with networks such as Talented Women Network or features in Crest Africa provide credibility and extend reach.
For example, a concert partnering with Talented Women Network to highlight emerging female artists can include this collaboration in press releases to attract media coverage. Similarly, recognition by Empire Magazine Africa enhances the event’s perceived authority and audience interest.
December events thrive when press releases are integrated with social media campaigns and influencer marketing. Pressdia facilitates this by providing content-ready releases that organizers can share across:
Additionally, event organizers can collaborate with influencers and bloggers to amplify content, using press releases as a verified source for event announcements.
Agencies managing multiple December events benefit from Pressdia’s centralized dashboard. The platform allows simultaneous scheduling, tracking of media pickup, and reporting of coverage metrics.
This system provides agencies with the tools to ensure each client receives timely, relevant coverage while maintaining strategic oversight of messaging and placement. Agencies can also leverage the platform to demonstrate measurable impact to clients, enhancing credibility and retention.
High-quality visuals are vital during the festive season. Pressdia allows attachments such as images, videos, and graphics, increasing editorial appeal and social sharing potential.
For instance, a festival can include performance teasers, crowd shots, and promotional videos to attract editors’ attention. Multimedia assets make releases more interactive, boosting the likelihood of coverage across print, digital, and social platforms.
Pressdia provides analytics on media pickups and engagement, allowing organizers to measure PR effectiveness. Insights such as outlet reach, publication timelines, and audience engagement help refine future campaigns, ensuring continual improvement in event visibility.
This data-driven approach ensures that December events are not just announced—they are strategically positioned for maximum media impact.
Historically, access to media coverage in Nigeria depended heavily on personal networks or agency relationships. Pressdia democratizes this access, enabling small businesses, emerging artists, and independent organizers to compete on equal footing with established players.
By offering verified media channels, predictable timelines, and transparent pricing, Pressdia ensures that quality and relevance, rather than connections or budget, determine media coverage.
The December event season is a critical period for visibility, engagement, and brand positioning. Press releases remain the cornerstone of event PR, but only when executed with precision, strategy, and timing. Pressdia equips organizers with a streamlined, automated platform to craft, distribute, and monitor releases, ensuring that concerts, festivals, and end-of-year shows gain the media attention they deserve.
Strategic partnerships, such as collaborations with Talented Women Network, features in Crest Africa, and highlights in Empire Magazine Africa, amplify credibility and extend reach. Combined with multimedia content, targeted distribution, and rapid publication, Pressdia enables event organizers to navigate the competitive festive landscape, securing impactful coverage that drives attendance, engagement, and brand growth.
For Nigeria’s dynamic event ecosystem, platforms like Pressdia are redefining how stories travel, from the boardroom to the stage, and from local communities to international audiences.
