How to Format a Press Release Nigerian Journalists Won’t Ignore
In Nigeria’s busy media landscape, journalists receive hundreds of press releases every week. Yet, most of them get deleted without even being opened. Why? Because they fail the basic formatting test. If you want your story to be taken seriously by Nigerian journalists, NGOs, PR agencies, and media houses, you need to master how to […]
Press Release vs Sponsored Post in Nigeria: What’s the Best for Your Brand?
In today’s fast-evolving Nigerian media landscape, businesses, NGOs, and creative professionals are constantly looking for ways to gain visibility and credibility. Two of the most commonly used tools are press releases and sponsored posts. But many Nigerian SME founders, PR agencies, and marketers often ask: “Which one works best for my brand—press release or sponsored […]
From Obscurity to Spotlight: How NGOs Can Use Press Releases to Tell Powerful Stories
In Nigeria and across West Africa, non-governmental organizations (NGOs) are driving change in underserved communities. From food distribution to health education and economic empowerment, their work is often life-changing. Yet, despite these efforts, many NGOs struggle with visibility. Their stories go untold. One of the most effective ways for NGOs in Nigeria to move from […]
How to Choose the Right Media Outlets in Nigeria for Your Press Release
Sending out a press release is one thing. Getting it to the right media outlets—the ones that will actually care about your story—is another challenge entirely. In Nigeria’s crowded media landscape, there are hundreds of newspapers, online platforms, radio stations, TV channels, and blogs, each with different audiences and interests. For SME founders, PR agencies, […]
The Best Time to Send Press Releases in Nigeria: Timing Hacks for Maximum Media Coverage
In Nigeria’s dynamic media landscape, timing is everything. It’s not enough to write a compelling press release—you need to know when to send it to maximize your chances of getting noticed. If your press release lands in a journalist’s inbox at the wrong time, it could get buried under hundreds of other emails. For SME […]
How to Write Press Releases Nigerian Journalists Actually Open (2025 Guide for SMEs and PR Pros)
In Nigeria’s fast-paced media world, journalists receive hundreds of press releases every single day. Most of these releases don’t even get opened. Why? Because they miss the mark on what Nigerian journalists expect. If you’re an SME founder, PR professional, or marketer looking to get your story featured in Nigerian newspapers, blogs, or TV stations, […]