The Year LOUD Stole Christmas’: Urban Choir to Launch Afro-Holiday Showcase, Dec 22
This holiday season, Lagos will pulse with festive energy as LOUD Urban Choir, Africa’s trailblazing urban ensemble, prepares for its highly anticipated Afro-Holiday Showcase on December 22, 2025, at Eko Hotel. Branded under the playful theme ‘The Year LOUD Stole Christmas’, the event promises a vibrant fusion of African choral harmonies, Afrobeats energy, and holiday cheer.
Created under Talentville Africa by visionary leader Ann Obaseki, LOUD was established to transform the way African choirs engage audiences and perform on mainstream stages. She envisioned a professional platform for talented vocalists often limited to church choirs or background roles. Today, the choir stands as proof of that vision, an ensemble that amplifies collective talent while celebrating Africa’s musical richness.
In preparation for the upcoming showcase, the choir has intensified rehearsals and is exploring innovative musical arrangements designed to deliver something refreshingly different from traditional festive performances. According to the music and creative directors, the team is working closely with session musicians, sound engineers, and choreographers to build a theatrical experience that blends live music with visual storytelling for a fully immersive audience experience.
LOUD first captured widespread attention at Basketmouth’s Lord of the Ribs in 2019, delivering a standout performance to over 5,000 attendees. Their energy, harmonies, and Afro-urban choreography immediately set them apart, establishing a new benchmark for ensemble performance across the continent. The creative leadership notes that LOUD’s sound balances familiarity with reinvention, choir music rooted in African tradition, yet boldly contemporary.
The upcoming Afro-Holiday Showcase promises an electrifying festive experience, featuring lively performances, surprise collaborations, and the unveiling of a special Christmas EP. The holiday campaign incorporates a playful Grinch-inspired narrative, transforming classic storytelling into a dynamic musical celebration. The creative team describes the event as more than a concert, “a celebration of African rhythm, harmony, and joy” designed to make Christmas louder, fresher, and unmistakably African.
Beyond the performances, LOUD continues to redefine the African urban choir landscape. Their approach blends professional discipline, creative innovation, and cultural authenticity, inspiring a new wave of urban choirs across the continent. Each showcase is crafted with an emphasis on excellence and resonance, building a festive tradition audiences can anticipate year after year.
As anticipation grows for the December 22 showcase, LOUD is solidifying its place as Africa’s premier urban choir. The Afro-Holiday Showcase is poised to become a hallmark of seasonal entertainment, offering not just music but a cultural experience steeped in rhythm, storytelling, and communal joy. The team extends an open invitation to the city to join the celebration, a Christmas story brought home, LOUD and unforgettable.
Through this Afro-Holiday Showcase, LOUD Urban Choir is doing more than entertaining; it is shaping a signature cultural moment for the festive season and reinforcing its position as the continent’s leading urban choir and vocal performance trailblazer.
